Port Augusta Motor Co., part of the One SMG Group, is pleased to announce the upcoming completion of its new integrated Ford showroom, opening in November 2025. This state-of-the-art extension marks the next chapter in a proud history of automotive excellence, delivering a modern, customer-focused space to enhance the Ford ownership experience.
For over three decades, Augusta Motor Co. has been a cornerstone of the Port Augusta community, known for strong customer relationships and service excellence. Established as a family business, it has grown alongside the region while staying true to its reputation for trust and reliability. This heritage underpins the investment in the new Ford facility, ensuring the next generation of customers enjoys the same quality and care.
The new showroom reflects Augusta Motor Co.’s commitment to innovation and customer experience, featuring expanded display areas, a comfortable customer lounge, and integrated service facilities. This follows the company’s recent success in retaining the Ford franchise for Port Augusta, securing convenient access to the latest Ford vehicles and servicing for customers throughout the Yorke and Eyre Peninsula regions.
Linh Bui, CEO of One SMG, said: "This expansion is about more than a new building – it’s about delivering an experience that matches the Ford brand. The new showroom will give our customers access to the latest vehicles and the exceptional service they expect from us."
Brad Williamson, General Manager of Augusta Motor Co., added: "This development is a big win for Port Augusta. It means customers can enjoy a world-class Ford experience locally, and it creates opportunities for local employment and training. We’re proud to keep investing in our community and building on decades of relationships."
This investment reinforces Augusta Motor Co.’s position as a leading automotive destination in the Spencer Gulf region, proudly representing Kia, MG, Mitsubishi, and Ford.
The upgraded Ford showroom will officially open in November 2025, ushering in a new era of automotive retail in Port Augusta while honouring a legacy built on trust, quality, and community connection.
